"Blue Ocean Strategy" field trips in Turkey and Kenya

From September to December 2011, Johnson & Johnson executives, INSEAD MBA participants, and AKDN team together on healthcare projects. In Kenya, they visited slums, hospitals, clinics, schools, a church, a camel mobile clinic, and a Maasai tribe among other visits.  18 participants conducted explorative observation in Nairobi, and up north in the Laikipia region, visiting Lewa Nature Conservancy, and the towns of Timau, Nanyuki and Meru.

After four months of work on the projects, the results were presented in December in Neuss, Germany to the J&J Board Members to much fan fare.  "The MBAs were fully integrated into the teams and made considerable contributions to the projects", says the coach, “it was difficult to tell who was working for J&J and who was an MBA student.  Mandira Ray (MBA 11J) was chosen by the team to present the project to an audience of 120 J&J employees, including the board.”